Rawlings Sporting Goods® is reporting that they’ve signed an exclusive multi-year deal with the National Football League for NFL-branded tailgating products, including tent canopies, grills, and chairs.
This will basically consolidate the NFL’s tailgate rights landscape under such quality brands such as Coleman®, Rawlings®, Bicycle® and Shakespeare®. The new tailgate collection, which in addition to canopies, grills and chairs will include a number of non-exclusive tailgate products, including coolers, stadium seats and footballs, will merchandise under the new TLG8™ brand umbrella and its “Real Brands for Real Fans™” tagline. The collection is set to launch April 2011, aimed at creating a “one-stop shop” for all NFL tailgating needs.
Although this could be a great thing for tailgaters, it could potential put an end to many Ma and Pa tailgating shops. I guess we’ll have to see how it all plays out when the deal kicks into play in 2011.